strategy & communication
The three things that deliver successful strategy and communication outcomes…
> common sense
1. Communication strategies, plans and policy development
(i) A communication strategy provides a clear framework so all investment in communication activity supports your organisation’s goals and objectives. An effective strategy should create new opportunities, reduce risk and deliver measurable outcomes. An implementation plan is also provided containing tactics, timing, responsibilities and costs - enabling you to budget 3-5 years ahead.
(ii) A communication plan is usually applied to a project or specific activity either within the communication strategy or as a one-off deliverable in the business eg to get public buy-in to a project, for promoting a new development or for engaging people in proposed changes.
(iii) Communication policies support communication delivery so it meets principles of clarity, credibility and consistency. They may include communication protocols as well as crisis management, media, and/or internal communication policies.
2. Internal communication
Internal communication consistently rates as the biggest challenge facing organisations and staff morale.
This facilitated session for senior managers will transform the way that internal communication best practice is delivered and covers:
Capability development for internal communication professionals may be provided one-on-one, or a one-day seminar called ‘Successful Internal Communication’ is provided through PRINZ.
3. Media learning
Media training might prepare you for that one-off event that thrusts you into the media spotlight for your 15 minutes of fame. The other 99.9% of the time is where the foundations for sustainable and successful media outcomes are determined. This requires media learning.
Media learning covers:
Media learning is usually run as a half day workshop with governing bodies and executive staff. A follow up workshop is available for management and technical staff.
Other consulting services offered include:
4. Strategic review – establishing organisation goals and strategies that will meet changing customer expectations
5. Community engagement – community engagement plans for one-off projects or for review and/or development of policies
6. Capability development – mentoring and supporting the development of your in-house communication professional
7. Risk and reputation management – organisational risk assessment for communication gaps that may damage your reputation
8. Emergency and crisis communication – for when you need help in a hurry or development of policies for management of crisis communication (including Civil Defence preparedness)
9. Customer insight – identifying and meeting customer needs
10. Performance measurement – of existing strategies and/or for communication professionals.
The New Zealand Transport Agency – “The Journey Approach” strategic overview, customer insight research
Creative Tauranga – strategic review
Northland Regional Council – transport advocacy strategy, media learning and governance facilitation
Timaru District Council – economic development strategy
SGL Ltd – “Realising Auckland’s Potential” strategy
Hauraki District Council – Waihi street name changes project management
Far North District Council – transport strategy
NZ Police: recruitment and organisational change/internal communication support
Department of Building and Housing – communication strategy for weather-tight buildings
Auckland Institute of Technology (AUT) – internal communication
Ministry of Civil Defence and Emergency Management – Operation ShakeOut
Tauranga City Council - communication strategy, crisis management, civic spaces community engagement, infrastructure strategy
Priority One/Tauranga City Council - economic development publication “Your Place to Shine”
Hunter Downs Irrigation (South Canterbury) – communication strategy and implementation plan
Southland Regional Council – communication strategy and implementation plan
Waikato Spatial Plan Joint Committee - communication strategy
Waikato District Council – long term plan consultation document, engagement policy and customer service research
Public Relations Institute of New Zealand (PRINZ) contractor and trainer – “Successful Internal Communication” (since 2008)
Society of Local Government Managers – seminar series – Local Government Act Amendments, Communication Professionals’ Forum
Queenstown Lakes District Council – engagement policy
Work Skills New Zealand – facilitation and business plan
SUPANZ – Age Friendly NZ – facilitation and strategy development
Copyright © 2015 by Elizabeth Hughes | strategy & communication